Frederick’s of Hollywood

Frederick’s of Hollywood

Frederick's of Hollywood is an iconic American brand known for its revolutionary approach to lingerie and women's apparel. Founded in 1947 by Frederick Mellinger, the inventor of the push-up bra, the brand has been credited with bringing sensuality and glamour to the forefront of women's lingerie. Mellinger's vision was to create a space where women could explore their femininity and sensuality in a comfortable and empowering environment.

From its inception, Frederick's of Hollywood distinguished itself by offering lingerie that was not only functional but also stylish and provocative. The brand quickly became famous for its daring designs, including the aforementioned push-up bra, black lingerie, and the thong, which were all revolutionary at the time. Frederick's of Hollywood was more than just a lingerie store; it was an institution that celebrated female sexuality at a time when such topics were considered taboo.

Frederick's of Hollywood also gained notoriety for its annual lingerie catalog, which was first published in the 1950s. The catalog became a cultural phenomenon, showcasing the brand's latest designs and contributing to its image as a purveyor of luxury and seduction. The company's flagship store on Hollywood Boulevard became a landmark, attracting celebrities and tourists alike.

Throughout its history, Frederick's of Hollywood has faced its share of challenges, including changing consumer tastes, increased competition, and financial difficulties. Despite these obstacles, the brand has managed to remain relevant by evolving its product line to include a wider range of lingerie, swimwear, and clothing while staying true to its heritage of glamour and innovation.

In the digital age, Frederick's of Hollywood has transitioned to an online-only business model, closing its physical stores but continuing to offer its products through its website. This move has allowed the brand to reach a global audience, offering its unique blend of style, sensuality, and sophistication to women around the world.

Frederick's of Hollywood remains a symbol of Hollywood glamour and a pioneer in the lingerie industry, continuing to inspire confidence and allure in women with its innovative and provocative designs.