Giulia
Giulia is a distinguished hosiery brand renowned for its high-quality tights, seamless underwear, and hosiery products. Established in 2000, Giulia operates under the umbrella of LLC Novomoskovskaya Knitting Factory, a professional manufacturer based in Ukraine. Over the years, the company has experienced significant growth, expanding its production capabilities and diversifying its product range to meet the evolving demands of consumers.
Giulia boasts an extensive assortment of over 3,000 items, including:
Women's Hosiery: More than 60 models of classic tights made from polyamide and cotton, alongside over 1,000 models of fashion-forward tights.
Children's Collection: Over 150 models of polyamide and cotton tights, complemented by more than 100 designs of socks and knee-highs.
Men's Hosiery: A selection exceeding 100 styles of men's socks.
Seamless Apparel: Over 100 items each of seamless underwear and sportswear, reflecting the brand's commitment to innovation and comfort.
The company releases new fantasy collections biannually for all product categories and develops capsule flash collections multiple times a year to align with mainstream fashion trends, embodying a fast-fashion approach.
Giulia's production is characterized by a complete manufacturing cycle, encompassing raw material preparation, knitting, sewing, dyeing, and packaging. This integrated process ensures stringent quality control at every stage. The factory operates with a production capacity exceeding 3.5 million pieces per month, supported by a state-of-the-art machine park of over 400 Lonati machines. The production and storage facilities span an area of 35,000 square meters, underscoring the brand's substantial operational scale.
While Giulia's manufacturing hub is located in Ukraine, the brand has established a strong international presence. Administrative and distribution warehouses in Vienna, Austria, facilitate efficient delivery across Europe, North America, and South America. This strategic positioning ensures that products reach customers within four working days across the European Union. Giulia's products are available in over 50 countries, reflecting the brand's global reach and appeal.
In 2013, Giulia launched a retail network to offer customers high-quality products at affordable prices. The brand operates more than 70 stores across Ukraine, providing a wide range of products, including tights, stockings, socks, seamless underwear, corset lingerie, home clothes, and sportswear. In 2020, Giulia expanded its reach by launching an online store, GIULIA.COM.UA, enabling customers to shop conveniently from home, access promotions, and stay updated on new products.
Demonstrating its commitment to fashion and innovation, Giulia collaborated with renowned Ukrainian singer Tina Karol to create a limited collection of tights and stockings titled "Scandal." This collection emphasizes women's seduction and beauty, incorporating unique design elements such as a silk ribbon instead of traditional lace elastic, making it invisible under tight clothing.
Giulia maintains a robust quality control system, adhering to both national and international standards. The company's production processes are certified by BSCI, SMETA, DETOX, AQL II, and OEKO-TEX, ensuring that every component, yarn, and material used is tested for hazardous substances, resulting in safe and eco-friendly products.
Through its dedication to quality, innovation, and customer satisfaction, Giulia has solidified its position as a leading brand in the global hosiery market, continuously adapting to the dynamic fashion landscape.