L’eggs
L’eggs
L'eggs is an iconic American brand recognized for revolutionizing women's hosiery. Launched in 1969 by Hanes Corporation (now part of Hanesbrands Inc.), L'eggs distinguished itself from the very beginning with its innovative packaging and marketing strategies. The brand's name, a play on the word "legs," cleverly emphasizes the focus on legwear, while also playing into the novelty of its packaging design.
One of L'eggs' most groundbreaking moves was to package its pantyhose in distinctive plastic egg-shaped containers, making the product stand out on shelves and offering a unique selling point that appealed to consumers. This packaging not only served as a practical solution for protecting the hosiery but also became an instantly recognizable symbol of the brand. The eggs were so popular that they became collectible items in their own right.
L'eggs was also a pioneer in distribution, choosing to sell its products in supermarkets, drugstores, and other mass market retailers at a time when hosiery was typically sold in department stores or specialty boutiques. This strategy significantly broadened its customer base, making pantyhose more accessible to women everywhere and contributing to the democratization of fashion.
The brand has evolved over the years, phasing out the iconic egg packaging in the 1990s in favor of more traditional and environmentally friendly packaging options. Despite this change, L'eggs has continued to be a leading name in women's hosiery, known for its quality, affordability, and innovation. The brand offers a wide range of products, including sheer pantyhose, tights, and leggings, catering to the diverse needs and preferences of women.
L'eggs has remained relevant through its commitment to innovation, quality, and understanding the needs of its customers. It has adapted to changing fashion trends and consumer demands by introducing new styles, materials, and technologies to improve the comfort, fit, and durability of its hosiery products.
Today, L'eggs is a staple in American fashion, representing both nostalgia for those who remember its unique egg packaging and ongoing quality and convenience for new generations of women seeking reliable, accessible hosiery solutions.